Number 2 in our tips series focuses on the importance of choosing the right promotional giveaways for your stand.
Bear longevity in mind when choosing promotional gifts for visitors to your stand
Things like pens, pencils, coasters, & mugs are all popular giveaways. But mugs and coasters will have a longer lasting effect than pens and pencils (which eventually run out).
And although mini chocolates with your own printed wrappers may disappear quickly from your stand, the wrappers are probably thrown away just as quickly.
So try to make sure you have a good mixture of items. From things that will entice people to your stand (like sweets, chocolates & treats) to things which will remind people of your business for years to come.